Media has perhaps played the most powerful role in history, politics, economics & society. It is not limited being a tool of communication anymore. In our present day world, media- broadcast and print media in particular, are considered mainly to be entities that reflect the face of the society as it exists today.
Bachelor of Mass Media is a media based course, and at present is a sought after media program within the undergraduate student community. It provides the students with a perfect platform to showcase their projects, presentations and performances and simultaneously develop their talents, excelling themselves in their chosen arena of media outlets viz. Advertising or Journalism.
Student seeking admission should fulfill the following criteria:
Std XII (HSC) or Equivalent examination from any recognized board with English as a compulsory subject for admission to B.M.M.
The Original certificates along with certified copies of the following have to be submitted at the time of admission:
1. Std XII (HSC) Mark sheet
2. College Leaving Certificate
Students from other states need to produce eligibility certificates from S. N. D. T. Women’s University, Mumbai. The Students should note that unless the application is accompanied by provisional eligibility certificate, their admission cannot be assured. Their admission becomes complete only when the S. N. D.T. Women’s University confirms the same after receiving Migration or Transfer Certificate from the respective boards/University+.H.S.C. passing certificate.
As per the rule of University / Department of Education no student is allowed to keep terms simultaneously for two courses. Student seeking admission from must state that she has not registered herself at any other college institution for any course conducted by the University / Department of Education.
The academic year will consist of two terms: 1st term- June to October; 2nd term – November to April
The college timings are from 9:00am- 2:00pm
Attendance in all lectures, tutorials, tests, internal assessments and examinations is compulsory. It is mandatory for students to maintain 75% attendance in each subject during each term.
Fees once paid will not be refunded for unaided courses.
|Semester I||Semester II|
|1001||Effective Communication Skills||2001||Environmental Studies|
|1002||Fundamentals of Mass Communication||2002||Indian Political and Economic systems|
|1003||Contemporary World History||2003||Introduction to Psychology|
|1004||Traditional Media||2004||Basic Writing|
|1005||Introduction to Sociology||2005||Introduction to Computers|
|Semester III||Semester IV|
|3001||Introduction to Print Media||4001||Introduction to Broadcasting|
|3002||Basics of Advertising||4002||Integrated Marketing Communication|
|3003||Fundamentals of Public Relations||4003||Introduction to New Media|
|3004||Visual Communication||4004||Writing for Media( College Level)|
|3005||Principles of Management||4015||Women’s Studies (College Level)|
|-||-||4025||Women and Media (College Level)|
|B.M.M. III - (Specalisation- Advertising & Public Relations)|
|Semester V||Semester VI|
|5101||Research in Mass Media||6101||Internship|
|5102||Advertising & Marketing||6102||Advertising & Society|
|5103||Consumer Behaviour||6103||Law & Ethics in Advertising|
|5105||Media planning & Scheduling||-||-|